What should you look for in baby wipes if you want to create a private label of baby wipes? Think about the following:

1. Manufacturer

Experienced manufacturers that have been in the wipes manufacturing business for long should be opted for. These companies possess expertise and are professional enough to give recommendations and suggestions for the co-development of your private label baby wipes. Usually, these companies are more reliable in their quality and delivery, and more competitive in their pricing because they enjoy the advantages of the supply chain resources in the wipes industry.

2. Wipes Features

Ingredients

Some wipes are formulated with just water or 99% water while some others have other formula to meet different babies’ needs. Usually baby wipes are fragrance-free, alcohol-free, or made with hypoallergenic ingredients. Some brands take a step further by having their wipes dermatologically tested for babies with sensitive skin. You can also check with your supplier if they are able to supply your own ingredients if you do have your own formula!

When purchasing baby wipes, here are ingredients you need to look out for and avoid: Parabens, Phthalates, Benzyl alcohol, Foaming agents, Preservatives.

Wipes Materials

There are various types of materials that are suitable for making baby wipes, such as cotton, spunlace, bamboo, rayon, viscose, etc. Each different material has its different advantages and disadvantages and different costs too.

The most common material on the market is spunlace.

Wipes Sizes and thicknesses

The most common wipe size on the market is 6” x 8” (15x20cm). There are many other sizes available such as 16x19cm, 20x21cm, etc.

The most common wipe thickness or GSM is 45GSM. Other GSMs available include: 40GSM, 50GSM, 55GSM, 60GSM, 65GSM, etc.

Different sizes and GSMs will also affect the product costs.

Packaging Options

Wipes manufacturers offer an extensive variety of packaging options for the buyers to choose from, i.e., Flat packs, Tubs, Canisters, Buckets, Travel packs, etc.

The most convenient and versatile packaging option is a flat pack , a flexible plastic bag with either a sticker top or rigid flip-up top. These can be used at home and are easy to throw into a diaper bag or a backpack during trips.

Sustainability

If your target market is a sustainable product, you might want to purchase sustainable wipes, i.e., wipes made from plant-based fibers, or bamboo fibers, or cotton.

Sustainable wipes are better for the environment because they’re made from renewable resources.